Facebook Business Pages

Question:

I run a small business with an active website.  I have just started blogging and I have apersonal Facebook page.  Do I really need a Facebook page for my business?

Answer:

Yes, yes, and yes again! Your website is a must-have tool for business and blog are important too.

But with the growing popularity of Facebook, not having a Facebook Business Page is like turning dow a free storefront on the busy street corner, that all of your customers and friends hang out!
5 Reasons you need a Facebook Business Page:
Reason #1:

Your clients and prospects are there! As of July 2011, there are more than 750 million active users

on Facebook. That’s a 50% increase since last year when Facebook had “only” 500 million users, and it’s not inconceivable that Facebook will reach its projected 1 billion users. Fifty percent of current users log on every day (many before breakfast or even brushing their teeth!).
Reason #2:

Your competitors are there. But chances are, they are not taking advantage of all Facebook has to

offer. And even if they are, FB is the great equalizer: Facebook levels the playing field so even a one-man shop can get the same exposure as a multi-million dollar company.
Reason #3:

Facebook magnifies your results. First, have a business plan, then determine how Facebook can

enhance your current marketing efforts. Facebook is a powerful way to generate referrals, listen to feedback, build authentic relationships, and provide more value to both current and future clients. The more value you provide, the more trust you build. And the more you keep your name in the forefront of people’s minds, the better chance they’ll not only think of you first for their next real estate transaction but also consider you a trusted source of information.
Reason #4:

Facebook spreads your message for free, and makes it easy for you to be “found.” When friends

“Like” your business page, your page shows up on their page and in the News Feeds of their friends. If you post  something relevant or newsworthy, the “Share” button lets your friends add it to their pages — equaling more free exposure for you. While Twitter follows the same concept, chances are more of the people you are trying to reach are on Facebook. And while blogs and the Internet as a whole lend themselves to sharing of information, you’ll spend a lot of time getting people to find you. On Facebook, the people you want to reach are already there.
Reason #5:

Don’t forget Facebook Pages (as opposed to Groups) make it easy to track demographics

and visits to your page.  It also makes it  easy to view insights and view traffic information.  What a better way to help make your business better.

If you do not a Business Facebook page, now might be the time to get one.